With data from the Office for National Statistics showing that one in every five pounds in UK shops is now spent online, it’s fair to say that the online shopping industry is one of the fastest growing industries out there.
However it’s also an industry that’s become incredibly populated and competitive. More and more businesses are realising the potential benefits of going digital, so in order to stay at the forefront, organisations need to be providing a flawless service.
One particular area of business that an online retailer needs to master is their delivery service. Good delivery management is the foundation for success for ecommerce businesses, and the ones that have an efficient solution in place are the ones that are likely to thrive.
In this guide we’ve explained the benefits of providing a swift and effective delivery service, highlighting just why it’s something you need to prioritise if you’re wanting to succeed.
Customer loyalty is crucial to all types of businesses. It doesn’t matter whether you’re selling clothes, furniture or TVs, retaining the customers you’ve worked so hard to acquire is invaluable to long-term growth.
Research has found that around 60% of consumers consider poor delivery to be the most frustrating part of online shopping, and 38% have openly said that they’d never return to an online retailer after a negative delivery experience. So regardless of how easy and straightforward your ordering process might be, if your delivery service isn’t up to scratch, there’s a good chance consumers will make their purchases elsewhere.
Improve Business Reputation
It’s no coincidence that the companies with the best reputation are the ones leading their industry. Having a strong reputation not only increases your business’ credibility, but it also provides sustained competitive advantage which ultimately helps you to win business.
Those companies with an accurate and quick delivery service are the ones who will have an abundance of positive reviews on the website and likely to be recommended to family and friends.
Having a strong and structured delivery process in place helps to increase the efficiency of your company and minimise the time spent managing parcels. Your delivery service must be prompt and avoid unnecessary delays so that you and your staff can dedicate more time towards improving other aspects of the business, such as marketing, building client relationships and administration.
This is where the professional services of a third-party logistics provider can be of benefit. Here at Allegro Logistics, for example, we have the resources and facilities to offer a comprehensive fulfilment solution – from the point of sale through to the delivery, we can take care of the complete ecommerce process, enabling our clients’ staff to spend their time completing other essential tasks.
A good delivery service isn’t just about making sure the parcel gets to the customer on time, it’s also about ensuring the parcel isn’t damaged nor broken during transit. Utmost care has to be taken in the way products are packed and dispatched, otherwise you’ll be faced with a heap of complaints and a massive returns pile.
Any goods that do get damaged are your responsibility to replace and re-dispatch, which will inevitably eat in to your profit.
The reason so many people are choosing to purchase goods from ecommerce businesses is because of the ease that online shopping offers. Customers aren’t required to leave their house to buy their product, instead they can stay indoors, order it from the comfort of their own living room and have it delivered to their front door within just a few days, sometimes even sooner.
However, if difficulties arise and shopping online becomes more difficult that visiting the high street, consumers will not hesitate to purchase their products from another retailer.
You want to stay in the good books or your customers, or else there’s an opening for your competitors that they’re more than likely going to grab with both hands.
Get Started with Allegro Logistics
If you’re an online business looking to improve the efficiency and quality of your delivery service, please don’t hesitate to get in touch with a member of the Allegro Logistics team today to find out how we can help. We have years of experience in the industry and specialise in providing a whole host of cost-effective logistics solutions to businesses across the UK.