There are many steps involved in the process of developing an innovative product – the branding needs to be consistent, you need to have a trustworthy marketing strategy prepared, and you need to make sure you have conducted market research. However, you also need to make sure that you have a reliable delivery system in place. How businesses get their products to arrive at their customers’ front door is often an afterthought, but it is crucial in keeping customer satisfaction levels high.
It can be particularly tricky for ecommerce businesses to coordinate their delivery procedure, which is why many organisations of all sizes choose to utilise an experienced provider of fully managed fulfilment solutions. It assures management level that the delivery of their products is being looked after by specialists, and frees up time to be spent on other aspects of running a business.
We’ve put together a guide on ecommerce fulfilment to help you understand what exactly it is, as well as its features and benefits, however, if you’d like to find out more, please don’t hesitate to get in touch with a member of our friendly team today.
What is Ecommerce Fulfilment?
Ecommerce fulfilment can be defined as the steps taken to receive, process and deliver orders to customers that have been completed via an online transaction. It’s a complex process that includes numerous stages, such as warehouse organisation, shipping and customer communication, and is vital in determining how customers perceive your business.
Ecommerce fulfilment is carried out by a third-party logistics management company (3PL) that have the resources, knowledge and skill to be able to provide an effective delivery service to their clients. In order to ensure a quick delivery process is established, all stock is usually stored at the site of the 3PL.
Features of Ecommerce Fulfilment
Here at Allegro Logistics, all stock is kept at our large and secure warehouse in Nailsea, just outside of Bristol. We use a fully integrated courier system to track deliveries, as well as an intelligent warehouse management platform to allow our clients to seamlessly integrate with ecommerce and courier platforms. We are instantly notified when an order has been placed, allowing us to prepare, pack and ship the product in a quick turnaround.
We also provide our clients with the most up to date data concerning their stock. All stock is automatically synchronised to allow visibility at management level, ensuring they have access to the most accurate information. This goes a long way in helping with real time budgeting and stock forecasting.
Benefits of Ecommerce Fulfilment
Using a 3PL to take care of your delivery service can be daunting to some businesses. They might feel as though they want complete control over all aspects of their business, but it soon becomes evident that this just isn’t possible. Allowing a specialist to take care of this element of your business can bring many benefits, as outlined below:
- Spend time on other elements of your business – Having a 3PL deal with your delivery procedure is one less responsibility for you to worry about, and allows you to dedicate more time to other aspects of your business, such as marketing and finding new customers.
- It’s cost-effective – You aren’t required to purchase warehouse space to store all of your items, or a workforce to pick, pack and ship orders. This is cost-effective for both smaller and large businesses.
- Cheaper shipping discounts – The shipping prices are likely to be cheaper with a 3PL than if you were to negotiate on your own. Third-party ecommerce fulfilment companies ship such large quantities every month, so will inevitably be able to get better shipping rates than your business alone will.
Provider of Ecommerce Fulfilment Solutions in Bristol
For more information about our complete ecommerce fulfilment solution, please contact a member of the Allegro Logistics team today. We have been in the logistics industry for over 60 years, and specialise in providing cost-effective logistics solutions to businesses throughout the UK and internationally.